Buyer Intent
40,000+ intent categories. Know who is in-market — before your competitors do.
Buyer Intent surfaces the people and accounts actively researching products like yours — across thousands of intent categories, refreshed daily. Layer intent on top of any audience to make sure your spend goes only to ready buyers.
Capabilities
What’s inside.
40,000+ categories
Every product, service, and topic you can name has an intent feed behind it.
Daily refresh
Yesterday’s intent is yesterday’s leads. Pulse refreshes every 24 hours.
Score-based ranking
Beacon Score ranks each in-market person or account on a 0–100 scale of readiness.
Surge alerts
Be notified when intent spikes in your market or geographic territory.
Competitor signals
Surface contacts evaluating your named competitors so your team can intervene.
Local-service feeds
Verticals like roofing, HVAC, dental, and legal have dedicated category packs.
How It Works
Three steps to live.
Choose intent categories
Pick from prebuilt packs or build a custom intent profile.
Overlay your geo or ICP
Combine intent with your service area or target accounts.
Activate ready buyers
Push the resulting audience to ads, mail, or sales.
FAQ
Common questions.
Related
Pairs well with.
Real-Time Solution
Beacon Pulse
Live signals streamed to your CRM the moment they happen.
Learn moreActivation Solution
Audience Builder
Drag, drop, filter, ship. The fastest way to go from idea to activated audience.
Learn moreIdentity Solution
Website Visitor ID
Know who is on your website — even when they don’t fill out a form.
Learn moreBottom Line
Reduce Client Acquisition Costs.
Fewer wasted impressions. Higher match rates. Sharper lists. The math is simple — pay less to reach the people most likely to buy.