Privacy Policy

BuyerBeacon Pro ("we," "our," "BuyerBeacon Pro") provides data marketing services (the "Services") designed to help for-profit and not-for-profit organizations market their goods and services in a relevant and efficient way. Our solutions are used principally to support email and multi-channel marketing.

We take the privacy interests of the individuals whose information we handle very seriously. This Privacy Policy explains how we use and manage information, and what rights consumers have to control how their information is used in marketing.

California residents should also review the "Addendum for California Residents" at the end of this Policy.

We receive data, including personal information, from a variety of sources — websites and apps that collect the information, public sources, and other data compilers ("Information"). Information in our database may include:

• Personal email and professional email addresses
• Email activity signals (recent use, marketing engagement)
• IP address
• Cookie or device identifiers
• Email and website interaction usage data
• Demographic information (inferred income range, age range, household size, home ownership)
• Consumer interest signals (product interests, hobbies, lifestyle)

Some Information may be inferred (for example, an income range inferred from postal area). We may combine any of the points of Information collected with other Information.

As part of our Services

• Data Marketing Services — providing marketing intelligence to our customers, helping identify likely-interested (or disinterested) prospects.
• Retargeting Services — cross-referencing cookie identifiers and email addresses so customers can re-engage their visitors.
• Additional Services — campaign optimization, measurement, database analysis, fraud detection, and data hygiene.

To operate our Services

We use Information internally to improve, test, update, and verify our database; develop new products; and operate, analyze, secure, and improve our Services.

• Customers — under license, as part of our Services.
• Business & Data Partners — for tailored targeting, measurement, and analytics.
• Service Providers — hosting, customer support, marketing, data enhancement, security, and payments.
• Corporate Transfers — in connection with mergers, acquisitions, or asset sales.
• Affiliates, Parents, Subsidiaries.
• As Required by Law — subpoenas, court orders, or protecting the rights and safety of any person or entity.

• Visit buyerbeacon.pro/optout to have your personal information removed from our marketing database. We will remove it from active marketing databases within fifteen (15) business days (subject to verification where reasonably required).
• To opt out of email marketing from a specific brand, use the "unsubscribe" link in the footer of the email.
• For direct mail preferences, visit the DMA Choice service at thedma.org.
• To opt out of retargeting, clear your browser cookies or use the universal opt-out URL above (per-browser).
• To unsubscribe from our own corporate marketing emails, use the "unsubscribe" link in any such email we send you.

BuyerBeacon Pro and its business partners use industry-standard technologies — including cookies, pixel tags, and similar identifiers — for tailoring marketing, measuring engagement, and operating our Services. Most browsers accept cookies by default; disabling cookies may impair functionality of certain features.

When you interact with our corporate website, we collect: domain name, IP address, browser/user-agent metadata, page-engagement signals, and any information you submit (forms, sign-ups, requests). We use this Information to:

• Create and manage user accounts
• Provide Services you request
• Respond to and communicate with you
• Send offers, retargeting messages, and partner offers
• Perform analytics and market research
• Combine with other data to improve service relevance
• Diagnose technical issues and enforce our Terms

This site may link to third-party websites. BuyerBeacon Pro is not responsible for the privacy practices of those sites.

BuyerBeacon Pro implements physical and electronic safeguards including firewalls, encryption, hashing/truncation of data, and access controls. No platform, however, can guarantee 100% safety from intrusion. See our Security page for additional detail.

We may update this Privacy Policy from time to time. Any changes become effective when posted to our website. Please check back periodically.

Information is processed and stored on servers located in the United States. If you access our Services from outside the U.S., your data may be subject to laws with different privacy standards than those in your home country.

This Addendum supplements the Privacy Policy and applies only to California residents ("California Consumers").

Categories of Personal Information We Collect

• Identifiers (email, IP, cookie/device IDs)
• Commercial information (purchase signals, interests)
• Internet / network activity (browsing, email engagement)
• Geolocation (general, e.g., postal area)
• Inferences (preferences, characteristics)

Sources

Websites and apps, public records, data compilers, our customers, and you directly.

Business Purposes

Services delivery, marketing, analytics, fraud detection, legal compliance, security.

Your California Rights

• Right to know what personal information we collect, use, share
• Right to delete personal information (subject to legal retention exceptions)
• Right to opt out of "sale" or "sharing"
• Right to non-discrimination for exercising these rights
• Right to correct inaccurate information
• Right to limit use of sensitive personal information

To exercise these rights, visit buyerbeacon.pro/optout or email admin@buyerbeacon.pro. We will respond within forty-five (45) days (extendable by an additional 45 days where reasonably necessary).