Audience Builder
Drag, drop, filter, ship. The fastest way to go from idea to activated audience.
Build hyper-targeted audiences from any combination of consumer, business, intent, and visitor data. Preview audience size in real time. Push to any channel in one click.
Capabilities
What’s inside.
Visual filter builder
Drag-and-drop AND/OR logic with live audience size as you build.
Lookalike modeling
Upload your best customers — we find 50,000 more who look like them.
Saved audiences
Reuse and refresh audiences automatically as new records enter the graph.
Suppression layers
Combine customer, do-not-mail, and competitor-supplied lists in one rule set.
One-click activation
Push to Meta, Google, TikTok, HubSpot, Salesforce, Klaviyo, and 200+ more.
Audience score
Beacon Score ranks every segment by buyer readiness so you prioritize spend correctly.
How It Works
Three steps to live.
Choose your data source
Consumer, B2B, visitors, intent — or any mix.
Apply filters
Demographics, geo, behavior, technographics, intent signals.
Activate everywhere
Push to ads, email, CRM, or direct mail in one click.
FAQ
Common questions.
Related
Pairs well with.
Data Solution
Consumer Data
280M+ US adult profiles with 400+ demographic, behavioral, and intent attributes.
Learn moreData Solution
Business Intelligence
120M+ verified B2B contacts with firmographics, technographics, and org structure.
Learn moreActivation Solution
Offline Activation
Trigger postcards and letters from digital intent — mailed within 48 hours.
Learn moreBottom Line
Reduce Client Acquisition Costs.
Fewer wasted impressions. Higher match rates. Sharper lists. The math is simple — pay less to reach the people most likely to buy.